OTT Platforms (Over the Top) is the one that streams different kinds of media and movie services directly to the audience. As the accessibility of the internet has become more common and easier these days, people are showing more interest in OTT Platforms like ULLU, MX PLayer and ALTBalaji.
People are getting more addicted to web series and show these days and especially during COVID, the accessibility of these OTT Platforms has experienced a tremendous hike.
Why These Platforms Produce Adult Content?
People these days are observing that in spite of serving content based on entertainment adult content is being shown on media platforms. If you scroll any media platform you will get to see content based on sexuality and nudity.
While in an interview with ALTBalaji Nachiket Pantvaidya CEO ALTBalaji added that they do not promote their adult content and have clearly mentioned that the app is for 18 and above years people to use.
DCCC has requested these OTT Platforms to list their content in a better way and not to fear any censorship. The shows and web series like “Gandi Baat” “Hum Tum and Them” “Gandu’ “Ragini MMS” “Fuck Buddies” and many more are featured and shown on these platforms to gather more viewership and increase their TRP. Everyone knows that showing adult content helps them easily gain viewership and gather attention so they are making and sharing adult content in the name of web series. The adult content is being served to acquire their customers and indirect focus on the revenue generation. These platforms have totally changed the meaning of entertainment and ironically many people have no objection to that.
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Is there any action being taken yet?
The Information and Broadcasting Minister raised his voice and has given the media industry an ‘adjudicatory body’ and finalized a proper code of conduct for the regulation of content on digital platforms in India. Under this code of conduct, any media platform would not be allowed to share anything that does not meet the standards and rules.
This is a serious concern that should be taken into notice, these things are having a massive impact on the young generation as it can be easily accessed from anywhere just by taking the subscription. These platforms are being liked by maximum people because its contents have variety, boldness, romance, adult, and entertainment. People like to watch erotic and adult web series and that is why the reason is these platforms are focusing on producing more adult content. Therefore, adult web series is very popular in India, and even during this lockdown the subscriptions and watch time of these series have drastically increased.