Targets to sign up 10 million Myntra fans in 1 year
Myntra announced the launch of its loyalty program, Myntra Insider. A first of its kind in the country, the program is a comprehensive package, designed to strengthen engagement with its users to drive stickiness on the platform. This open-to-all program allows Myntra to democratize fashion for every registered user through unique rewards and experiences.
How it Works
The Myntra Insider program hinges on three pillars – it rewards members for purchases as well as engagement such as browsing new categories, sharing feedback, wish listing etc. It offers a host of exciting perks across fashion and lifestyle, with offers from sellers on Myntra and lifestyle partners such as Zomato, TataSky, BigBasket, PhonePe, BookMyShow, EROS NOW, Zoom Car, Gaana to name a few.
OFFERS & BENEFITS
Myntra Insiders will be able to avail special privileges such as early access to sales, priority customer support, special birthday offers and more, depending on their Insider level.
Based on the level of fandom, users are categorized to be either, Insider, Select, Elite or Icon, with each level offering greater benefits and privileges over the previous.
The program will also offer unique experiences to its users such as a session by a stylist, modelling on Myntra content/platform and co-creating designs and styles for Myntra.
Ananth Narayanan, CEO, Myntra-Jabong
Speaking about the program, Ananth Narayanan, said, Myntra Insider is our endeavor to engage deeply with our users and celebrate our fans. Our aim to encourage casually involved users to interact and indulge with Myntra and grow in their journeys to become our Icons.
The uniqueness of our program is two fold – Uniquely crafted experiences for biggest fans and gratification of engagement through personification and interactivity.
Aspire to have 10 million Myntra Insiders signed up over the next 12 months. To make visiting Myntra a habit for our users and aim to get our fans to visit us over 100 days a year and make a purchase every month.